Privacy Policy
Last updated: 2025-10-29
AlphaWoo ("we", "us", or "our") is a service operated by ALTECK, Inc. We provide WooCommerce automations that help you recover lost revenue without installing plugins. This Privacy Policy explains what data we collect, how we use it, and the choices you have. We wrote this in plain English so you can quickly understand what's happening with your data.
1. Data we collect
Account information. Name, email, and billing details when you sign up for AlphaWoo.
Billing address. When you complete a subscription purchase, Stripe may collect your billing address and ZIP code to determine applicable sales tax and generate compliant invoices. AlphaWoo receives this limited billing information from Stripe for recordkeeping and reporting.
Store connection details. Your WooCommerce store URL and connection status.
Operational data. Abandoned cart events, recovery email events (queued, sent, bounced), and recovery attributions (orders recovered). Technical data such as IP address, browser type, and device information may be logged automatically for security and diagnostics.
Support & feedback. Messages you send us, plus usage analytics that help improve reliability and UX.
We do not collect or store customer payment card numbers or full payment credentials.
2. How we use data
- •To operate AlphaWoo (cart capture, timed recovery emails, attribution).
- •To provide support, detect issues, and protect against abuse.
- •To analyze product performance and improve features.
- •To send important service notices (e.g., connection problems, status incidents).
- •With your consent, to send product updates or marketing (opt out anytime).
- •To maintain and improve security of our systems.
- •To comply with legal obligations, including using your billing address information solely to calculate and remit required sales taxes through Stripe.
3. WooCommerce API access & data security
AlphaWoo connects to your store using the official WooCommerce REST API. You generate your own Consumer Key and Consumer Secret in WooCommerce and provide them to AlphaWoo to establish a secure connection.
Scope. We access only what's necessary to perform the automation you enable (for example, cart recovery). We do not request or use broader permissions unrelated to that automation.
Key protection. Keys are encrypted at rest using per-store envelope encryption (a unique DEK per store, protected by a server-held KEK). Encrypted keys are stored separately from application logs and are never shared with third parties.
Your control. You can revoke keys at any time from WooCommerce → Settings → Advanced → REST API. Revoking your keys immediately disables AlphaWoo's access. If you revoke or close your account, we permanently delete associated API credentials from our systems.
We do not access or store customer payment card data.
4. Data retention & deletion
- •Operational events (e.g., email send logs) are retained only as long as needed for reporting and troubleshooting, up to 90 days, then deleted or anonymized.
- •API keys are deleted immediately when revoked.
- •You may request deletion of your AlphaWoo account data at any time.
5. Subprocessors
To provide AlphaWoo, we rely on trusted infrastructure and service providers (e.g., hosting, database, email delivery, analytics, payments). We share only the minimum necessary data with these providers to operate the service, under appropriate data protection terms.
A current list of subprocessors is available upon request.
6. Your choices & rights
Depending on where you live, you may have legal rights to access, correct, delete, or export your data.
- •You can update your account info and email preferences at any time.
- •You can disconnect your store by revoking API keys in WooCommerce.
- •You can request a copy or deletion of your data by contacting us.
7. Security practices
- •Encryption in transit (HTTPS) and encryption at rest for stored secrets.
- •Principle of least privilege across app services and databases.
- •Access logging and periodic key rotation practices.
- •Regular review of access permissions and incident response plans.
- •No storage of customer payment card data.
8. International transfers
AlphaWoo may process data on servers located in the United States or other regions. Where required, we use standard contractual clauses or equivalent safeguards for international transfers.
9. Children's privacy
AlphaWoo is not directed to children and is intended for business use by adults. We do not knowingly collect personal information from children.
10. Changes to this policy
We may update this Privacy Policy to reflect changes to our practices. If changes are material, we will notify you by email or in-app notice. We'll always update the "Last updated" date at the top of this page.
11. Contact us
AlphaWoo is operated by ALTECK, Inc.
Questions or requests? Email support@alphawoo.com or use the contact form to request data access or deletion.
All prices in USD. Taxes applied where required.
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